Alright, let’s imagine the three of us are sitting down together. One of you runs a busy pizza takeaway, the other is selling digital courses online. On paper, you couldn’t be more different. But when it comes to marketing, you both face the same challenge: staying in touch with people who show interest but aren’t ready to buy right away.

That’s where newsletters come in.

Funnels are like the “front door” of your business. For the takeaway owner, that’s the flyer, online menu, or ad that gets someone to walk in or place their first order. For the digital marketer, it’s the free e-book, webinar, or opt-in page that captures a new lead.

Funnels do an amazing job of catching people’s attention and starting the conversation. But here’s the catch: not everyone who shows up is going to buy immediately.

• Pizza owner: Someone might come in just to check your prices or browse the menu.

• Digital marketer: A subscriber might download your freebie but not be ready to buy your course.

If you don’t stay in touch, you risk losing them. And when they are ready to order a pizza or invest in a program, guess who they’ll remember?

Probably the competitor who’s been showing up in their inbox.

Here’s a simple analogy. Imagine I walk into your takeaway just to check the price of a large pizza. I don’t order. But later that evening, I see a quick reminder from you, maybe an email saying, “Hungry? Our two-for-one deal is on tonight.” Suddenly, I’m way more likely to order from you than anyone else.

For the digital marketer, it’s the same thing. A subscriber reads your ebook, forgets about it for a few weeks, but then sees a newsletter from you sharing a quick tip or success story. That little reminder can be the nudge they need to take the next step.

That’s the magic of newsletters: they don’t replace your funnel; they keep the conversation going after the funnel has done its job.

Now, the best part is you don’t need a dozen different tools to pull this off. Systeme.io gives you both funnels and newsletters under one roof. That means:

• You capture leads through your funnel (your menu sign-up, your freebie, whatever works for your business).

• Those leads are already sitting inside Systeme.io.

• With just a few clicks, you send out a newsletter, whether it’s a weekly update, a special offer, or just a friendly “hey, here’s something useful.”

No extra software. No juggling. Just you, your audience, and a tool that makes it easy.

This is where a lot of business owners get confused.

• Campaigns are automated. Everyone who joins your funnel gets the same set of pre-written emails. Think of it like a welcome tour.

• Newsletters are real-time. You decide what to send and when. A flash pizza deal for tonight? A new module released in your digital course? That’s newsletter territory.

When you mix the two, you’ve got a powerful combo: automation and a personal touch.

Let’s go back to our two examples:

• Pizza takeaway: Someone signs up to your “VIP Pizza Club” through a funnel on your website. They get an automated campaign: a welcome message, a coupon for their first order, maybe a story about how your dough recipe has been in the family for years. Perfect. Then, every Friday, you send a newsletter with your weekly special. Now you’re not just another takeaway, you’re their go-to pizza place.

• Digital marketer: Someone grabs your free e-book on “10 Steps to Build a Digital Product.” They go through your automated campaign where you educate and offer your entry-level course. Maybe they don’t buy right away. But because you send newsletters every week, sharing tips, client stories, or a quick win, you stay top of mind. Months later, when they’re ready to invest, they buy from you.