How to Write Newsletters That Get Opened in Systeme.io
How to Write Newsletters That Get Opened in Systeme.io
How to Write Newsletters That Actually Get Opened in Systeme.io
Let’s imagine we’re sitting in the same room again, one of you runs a pizza takeaway, the other sells digital courses. You both know the challenge: you’ve got people on your list, but how do you get them to actually open your emails? That’s the difference between a subscriber and a paying customer.
Open rates are the real measure of engagement. You could have 10,000 subscribers, but if nobody opens your emails, it’s like printing flyers and leaving them in the trash. And nobody wants that.
Think Like Your Customer
The first rule of newsletter success is simple: think like your audience. Ask yourself: why would someone care about this email?
For the pizza shop, maybe it’s a new flavor or a loyalty reward.
For the digital marketer, it could be a quick tip, a mini case study, or a sneak peek at a new course module.
If your email doesn’t resonate, it won’t be opened—no matter how well-written it is.
Subject Lines That Grab Attention
Your subject line is the first impression. Keep it short, clear, and compelling. Use curiosity, urgency, or personalization to make your subscriber stop scrolling.
Some examples:
Pizza shop: “Tonight Only: Two-for-One Pepperoni!”
Digital marketer: “3 Quick Hacks to Boost Your Online Sales”
The goal is to make your reader think, “I need to see what’s inside.” Avoid generic subject lines like “Weekly Newsletter”—boring and forgettable.
Preview Text and First Lines Matter
After your subject line, your preview text is the next thing a subscriber sees. Think of it as your second chance to hook them.
Pizza shop: “Get your favorite slice before it’s gone tonight.”
Digital marketer: “This tip helped a client double their course sales in one week.”
The first line of the email should continue that hook and make them want to read further. Be conversational, friendly, and direct.
Content That Keeps Readers Engaged
Now that they’ve opened the email, don’t disappoint them. Provide value, not just promotions. Mix storytelling, tips, and soft promotions.
Pizza shop: Share a behind-the-scenes story about a secret sauce recipe, then slide in the weekly special.
Digital marketer: Share a mini-case study or actionable tip from your course that they can use right away.
The key is to give them something they can’t get elsewhere, so they’ll look forward to your emails.
Clear Call-to-Action
Every email should have one main goal. Keep your CTA clear and relevant to the content:
Pizza shop: “Order your two-for-one pizza now!”
Digital marketer: “Download this free worksheet today.”
Avoid confusing your reader with multiple competing calls. Focus makes action easier.
Test, Measure, and Iterate
Even the best newsletters need tweaking. Use Systeme.io to test subject lines, send times, or content variations. Track what works for your audience.
Pizza emails might perform best in the late afternoon when people are thinking about dinner.
Digital tips might get higher engagement in the morning when your subscribers start their day.
Learning and iterating is how you gradually increase open rates and engagement.
Newsletters are more than a marketing task, they’re your ongoing conversation with your audience. Funnels catch attention, campaigns nurture leads, and
newsletters keep people coming back.
Whether you’re tossing dough or digital products, writing emails that are personal, valuable, and timely makes all the difference. Think like your subscriber, craft engaging subject lines, and give them a reason to open every email.
With Systeme.io, sending and testing newsletters has never been easier. The more thoughtful you are about your emails, the more your audience will look forward to hearing from you and that’s how you turn subscribers into loyal customers.
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