MRR vs Private Label Rights (PLR): Which Digital License Is Better?

If you’ve been exploring digital products, you’ve likely seen terms like Master Resell Rights (MRR) and Private Label Rights (PLR).

While they sound similar, they offer different opportunities for resellers. Let’s break it down so you can choose the right one for your online business.

🔑 What is Master Resell Rights (MRR)?

With MRR, you:

Buy a product once
Resell it as-is and keep 100% of profits
Pass on the resell rights to your buyers

✅ Best For: People who want a ready-to-sell business with minimal setup.

📝 What is Private Label Rights (PLR)?

With PLR, you:

Buy a product
Edit or rebrand it (change name, cover, content)
Sell it as your own
Sometimes grant limited resell rights (depends on license)

✅ Best For: Those who want to customize or create a unique brand from existing content.

⚖️ MRR vs PLR: Side-by-Side Comparison

Feature

MRR

PLR

Rebranding

❌ Not allowed

✅ Allowed

Pass on Resell Rights

✅ Yes

❌ Usually no

Ease of Start

⭐⭐⭐⭐⭐

(Fast launch)

⭐⭐⭐ (Editing required)

Uniqueness

⭐⭐ (Many sell same product)

⭐⭐⭐⭐ (You can customize)

Profit Margin

💰 100%

🚀 Which License Should You Choose?

If you want to:

Start selling immediately
Use a proven funnel and training
Access a community and coaching

👉 Master Resell Rights is the best choice.

If you prefer to:

Build a fully custom brand
Have editing and content creation skills
Want to offer unique variations

👉 PLR could be a good fit.

💡 Start Fast with MRR

Our Digital Growth Community (DGC) includes:

A done-for-you funnel
Step-by-step training
Coaching and a support community
Your license to resell and keep 100% profits

👉 Click here to get your MRR business started today